What did we do? We simply listened. Lucky Charms fans have finally gotten what they have always wanted—a marshmallow-only cereal box. But to make this unicorn food product more coveted, we partnered with General Mills to help them create ten boxes to make it a little more fun.

Fans immediately jumped at the opportunity to win one of 10 boxes. The hashtag trended overnight, and we generated over 400 media stories.

“Strike a pose & send a selfie”

CREDITS

Agency: Saatchi & Saatchi
Role: Art direction and design for social media campaign.