About

Hello, I’m Aksana, a creative leader working at the intersection of disability-centred design, participatory research, and authentic storytelling.

Black and white portrait of Aksana Berdnikova. Aksana is an Eastern European woman with shaved, bleached hair and chunky earrings. Her left eye is prosthetic and gold.

Over 12 years I’ve led creative work that reaches people at scale. From building an in-house studio at Understood.org, where our campaigns reached 85 million people and measurably changed attitudes toward learning differences, to conducting participatory research with 70+ disabled creatives across East London as part of my MSc in Disability Design & Innovation at UCL, which I completed with distinction in 2025.

As a visually impaired creative, lived experience isn’t a footnote to my work; it’s the methodology. I know firsthand how design decisions create friction or ease, inclusion or exclusion. That knowledge shapes how I lead teams, frame briefs, engage communities, and evaluate outcomes.

My practice spans creative direction, brand development, participatory research, and community-led programme design. I founded s-i-d-d.org, a platform connecting design students with disability industry, and I perform with London Butoh Company because I believe creative practice and critical thinking belong together.

I’m currently collaborating with Loughborough University on making ethics processes more accessible, and I’m available for roles and partnerships where disability-centred expertise, creative leadership, and community methodology need to work together.

If you’re working on something interesting-I’d love to help.