To mark World Down Syndrome Day on March 21, we have collaborated with an Italian organization CoorDown and launched a PSA campaign in order to bring awareness and start a much needed conversation.

Understood wanted to create a community app to help parents feel less alone, more supported, and more confident when navigating learning and thinking differences.

“I see myself as an ordinary person with an important meaningful beautiful life. This is how I see myself. How do you see me?”

AnnaRose Rubright

CREDITS

Agency: Saatchi & Saatchi
Director: Reed Morano
Role: Developed graphics,
and social assets

AWARDS

Clio Health Bronze