To celebrate, highlight, and bring awareness to the millions of people living with learning disabilities we launched “The Many Faces of Learning Disabilities” social media campaign. This campaign aims to spotlight a range of personal stories from neurodivergent individuals — conveying that learning disabilities are more common than people think.
Support starts with awareness.
Learning disabilities affect people from all walks of life, different backgrounds, and ages. However, only 54% of adults ages 18–34 acknowledge that neurodivergent individuals have unique experiences, as opposed to 74% of adults ages 35 and above.
“The Many Faces of Learning Disabilities” campaign provides a platform for a diverse range of people with learning disabilities to share their stories. The campaign portrays the unique experiences of 16 neurodivergent individuals, from all different backgrounds and ages, who are living with invisible disabilities that often go unnoticed.
The goal of the campaign was not only to highlight individuals with learning disabilities and break the stigma but also to drive people to the hub with free resources like Fact sheets, Worksheets, and Day-in-the-life experiences. These free resources cover a range of topics, including time management, bullying, parent-teacher conferences, family events, holidays, and social situations.
CREDITS
Client: Understood.org
Director: Berman Fenelus
DP: Olga Vázquez
Role: Strategy, Campaign development,
creative direction, art direction
Creative Director | Inclusive Approach & Accessible & Design 