Hello, I’m Aksana, a creative leader specialising in accessible design, authentic storytelling & human-centred innovation.

Over the past decade, my work has spanned strategic campaigns and brand development across major advertising agencies and mission-driven organisations, creating campaigns that reached 85 million people and measurably changed minds.

As a visually impaired creative, I know firsthand how small design decisions create massive friction or remarkable ease. This lived experience, combined with formal training in Disability Design & Innovation from UCL, means I’m constantly questioning assumptions, testing with diverse users, and building solutions that work for everyone.

I blend strategic thinking with hands-on craft: leading teams, building brand systems, directing productions, delivering campaigns across every medium. Through participatory design and user research, including workshops with 50+ disabled creatives across East London, I push work beyond surface aesthetics toward genuine human connection.

Projects that demand both creative excellence and strategic problem-solving are most compelling: developing brand strategy, leading innovation programs, conducting design research, and building accessible digital and physical experiences. While my work spans academia, nonprofit, tech, advertising, cultural institutions, and the public sector, the industry matters less than the commitment to building a truly inclusive and accessible world.